Live streaming is a broadcasting practice that brings audio and video of real-time happenings to viewers over the internet. Live streaming is becoming more and more popular in the professional world as it helps businesses and organizations to connect with their audience on a deeper level despite of the barrier of physical location.
Streaming live events online can be effective and impactful in a wide variety of contexts because it allows professionals to share in-person events, service promotions, live announcements, online classes, church services, and wildlife broadcasting.
Companies can also use live broadcasts to enhance and maximize direct communication with customers and community partners. Live streaming an event allows you to reach and interact with more people across the world.
Hubient created this article to discuss the real power of live streaming and its effectiveness. Here are some advantages that you will find interesting in live streaming:
Grow Your Audience
The internet is an immeasurably large place. A live streaming event gives access to consumers who wouldn’t have otherwise participated in the announcement, forum, question & answer session, or whatever event your business chooses to host.
Some companies use live streaming as part of their training programs to train new employees. Everyone receives the same training and product information at the same time, thereby saving the company’s money. Also, when hosting a live event, consider the cost of travel, lodging, and security. Opting to live stream an event and downgrade the live event itself can save a lot of money.
Reduced costs mean increased revenues. The time and money you saved, allows you to spend more time and resources growing your brand and promoting your products. “Time is Gold” they say so by reducing some of insignificant part in your business, you can lessen some money and time. And with that time you took, you can make it as an opportunity to think more plans that will help you build up your business.
Face to face time with consumers allows businesses to humanize themselves and connect with their audiences more effectively. For businesses that engage in live streaming events with question-and-answer sessions, this allows the viewer from home to participate. This is a big factor in today’s pandemic apart from saving you time. By doing all our works with livestreaming, you can keep yourself safe in today’s situation.
Ease and Convenience
A common myth about live streaming is that it’s too difficult and technical for the average person to pull off. On the contrary, live streaming can be as easy as ABC. All you need are relevant video and audio equipment, a stable internet connection, an encoder, and a trusty streaming platform.
Besides from having engagement with your audience, the best thing about doing a live stream is being monetized. Many live streaming platforms also give you the option to monetize with sponsored advertisements. The benefit over free platforms here is that you’re in control of which ads are displayed.
Hope you got some fascinating ideas of the benefits of live streaming. You want to go live with your brand? Learn more about live streaming by being updated on our Hubient blog.