Ever wonder how the gaming industry became so popular? Well, Hubient got the inside scoop for you!
If you are reading this, you probably know how the internet works. Good for you because the Internet is one of the main reasons why game streaming is widely known, especially in this generation. You have even probably watched one. Everyone either wants to watch game streams for fun or be the one who’s doing the stream. If you’re very interested in starting up a game streaming career, you should check out this related article Hubient made about Benefits of Live Streaming.
Video games have been around for decades, from the early days of game consoles and arcade styles animation to smooth online games on our phones. Then live streaming and video walkthroughs came along and became a part of the gaming industry. Live streaming gameplays were not a thing back then. Before, mostly gaming competitions would only do, those with 50 viewers or maybe more. As technology evolves, so do games. New game formats such as “Free-to-Play or F2P”, “Player vs Player”, “Massive Multiplayer Online Games or MMOGs” and more are accelerating to adapt and keep up with the likings of each generation.
It is no surprise that big companies would want to get their hands on this. Game developers have been benefiting from this more than the players because they get a free promotion without having to spend any cent. Even popular cellphone and laptop manufacturers are improving their products making them accessible for games to any gamer’s device. In 2020, it was estimated that there are almost 2.6 billion gamers around the world proving support to the industry. It is already one of the fastest and growing industries for the past 20 years even before the pandemic strikes. Traditional gaming gadgets such as console and PC game publishers are reportedly to focus on mobile gaming due to its popularity with gamers globally and revenue opportunities. Social media are hopping in and seeing potential profit in the continuous growth of this field with the global games market generating over US$173 billion last 2020 and is forecast to grow to US$272 billion by 2023.
Enormously there are plenty of game publishers who are willing to support and embrace live streamers, content creators, and the online awareness distribution of games as a way of entertainment that helps grow the Esports industry.
Before Esports players started to compete and represent their country on the games, they would only record their gameplay and post it on video sharing platforms to create a name for themselves. They would only use the gadgets they have to produce for a content. Unlike now where almost every phone is available for doing multiple different tasks like record, stream, edit and play at the same time. If you are wondering what gadgets you should get before you start streaming, make sure to check another Hubient related article about Influencer on a Budget to help you get started.
By the 2010s, this was the year streaming platforms emerged. Facebook games such as Farmville were a hit during those years with almost 83 million users by March 2010. Gamers and vloggers hopping in the wagon started going live. Free games like FarmVille showed that social media had a powerful distribution mechanism where you can interact with your friends on social channels about what they’re doing, according to Loup Adventures partner Doug Clinton. Esports viewership in 2016 reached 213 million as smartphones and internet became more advanced that everyone has the access to watch anytime and anywhere. Then comes 2020, the year everyone was advised to stay home to be safe and also the year where game streaming was at rise. Former Activation Executive, Michael Sepso mentioned that, “Users can go to any streaming platform and just watch before they play. In the last decade, the way you market games has flipped on its head and it has disrupted that entire retail and games component of industry.” Almost everyone has been fully invested in watching gameplays and walkthroughs from gamers who have taken advantage of the new normal situation and stream. This is why video games change constantly for people to be able to enjoy with or without the one playing it.
While practicing their social distancing, playing video games online became everyone’s comfort as if you’re interacting with someone again but this time it’s virtually of course. Data shows that there is a huge growth in playing games and sales since the beginning of the pandemic. It is believed that the pandemic has the potential to normalize Esports gaming.
This makes the gaming industry evolved and considered to be one of the most exciting industries in tech because of its importance to culture and technological advancement. Just like Riot Games co-founder, Marc Merill, described gaming as an intersection between technology, entertainment, media and now sports. It has always been open to change and go along with the new technology, new environment and new generations.