The meaning of influencer is rapidly evolving. It went from making content for social media to business owners and building an empire. Want to find out how did it all happened? Hubient is here to spill all the details. So, keep on reading.
When you hear the word influencer, what comes into your mind? Does your mind automatically think that they only look good in front of a camera and they like being on spotlight? Well then, Hubient will give you a better understanding why it is a great career that could be so much more than being posted on social media.
Being an Influencer can mean anything relating to media or being someone who inspires people to do something. For business owners and entrepreneurs, influence is really a significant thing since it gets their message to the right people so they can sell more. Having an influencer to promote their brand is an advantage when it comes to business talk because they provide a tremendous amount of awareness and sales for their brand because of the influencer’s credibility and connection with their followers. But what would happen if the influencer became a modern-day entrepreneur? Another question is how?
Let’s take a deeper look, shall we?
What is an Influencer?
Nowadays, social media influencers becoming a new type of entrepreneurs. They get sponsored by lots of companies, become ambassadors for different brands, create collaborations and their own, physical product that they sell online or in stores based on the industry of interest. Social media influencer is someone who uses social media platforms to establish their brand and influence their followers with their content. They may be an artist, musician, a celebrity, a legendary icon, or (for most people) they can be anyone with a large following on social media. They make content from joining silly challenges by recommending a brand they believe in and a lot more. While it might seem like frivolous fun, some influencers are making significant amounts of money from their connections to their fans, making them a modern entrepreneur.
What is an Entrepreneur?
If your understanding about entrepreneur is the one who owns a business, well done! You already know what it means! But we’ll still give the specifics. Entrepreneur, from the Merriam-Webster dictionary, is the one who organizes, manages and take on the risks of a business or enterprise. An entrepreneur is an individual who identifies a need in the marketplace and works to fulfill it. They usually start their businesses traditionally and willing to do what it takes to improve and keep up with the generation to keep their business relevant and in shape. Entrepreneurs set big goals, risk-taker, goal getter, decision maker, identify and solve problems, innovative, competitive and a leader.
How did they become this Generation’s New Entrepreneurs?
Just like entrepreneurs, influencers are organized, know how to manage in handling their content, and willing to take risks when it comes to their brand. Their only advantage is that they can affect people’s perspective on something.
For starters, the way they market their products or content is very similar. They want everyone to see what they have made for their efforts and not to be wasted. If you come to think of it, they both need each other. Brands created by entrepreneurs would need someone to promote their products, and influencers would use the power of hundreds of followers to influence them to buy their products.
But how did they become Modern-Day Entrepreneurs?
By “influencing” their audience with a product they may or may not own, simply means they are becoming a new type of entrepreneur. They earn a significant amount of money by only doing it from sponsors or collaborations from brands they have worked with. Coming up with an entertaining content nowadays is not enough for the audience, it takes much more effort, the same as any entrepreneur would take. They are indirectly selling a product through their content that might interest their followers like selling live online but nicely shot, professionally edited, and scheduled posts.
But we are not saying that Influencers and Entrepreneurs are the same. Still it has its differences. Getting started in the industry would be plenty of work for entrepreneurs since they would risk giving a part of their company to investors to build their brand from the ground up. It takes a lot of time to plan and make sure they produce the best product for their customer. They get their profit straightforward from their business. Influencers, on the other hand, have a few start-up costs or nothing at all. Though they start with plenty of content planning based on their specialty in order to get quick engagements. They would do this so brands would notice and collaborate with them to earn profits from their career.
Both Influencer and Entrepreneurs contribute to society and the business industry is somewhat similar. Entrepreneurship is a major driver of economic growth, and as influencers has grown in number and become more and more popular, it has become clear that they are helping to drive the economy as well. In this digital era, everything is possible. Now that you have an insight on what it takes to be in the world of Influencers and being Entrepreneurs, are you willing to take the risk of being one? Who knows you might be the next biggest modern Influencer Entrepreneur? Remember, those influencers who know their audience, reach, impressions and etc., basically, with the full package are the most worth investing.
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