Yes! You have established your own brand. Everything is in place, but you’re still lost as to what to represent? Don’t worry and just continue reading this article with Hubient and find out more about developing your product’s name.
Beginning a career with a clear and positive mind is very important. You’ve probably encountered phrases like “find your niche” or “think of something you like and implement it”, and so on. That is indeed, correct. Now, fasten your seatbelts because we are here to further explain more about improving your brand.
The Personal Branding guru, William Arruda, says “If you want to be successful you need to think of yourself as a personal brand”. Taking control of how you show yourself is what personal branding is all about. You may establish a brand that resonates with your target audience around the world by showing your unique character traits and maintaining an active presence online. But first, we have to know what Self-Branding is and why is it important.
What is Personal Branding?
Personal branding might seem like it takes a lot of work and is pretty straightforward. Create a brand based on what surrounds you and to what do you want to be known for. By developing a personal brand, you can increase your employment options and generate a steady stream of followers. It shows your uniqueness and makes you stand out among other competitors or in your case, other influencers.
Personal branding refers to how you present yourself online and in person. It’s your message to the world about who you are, what you believe in, and your abilities, knowledge, and experiences.
Here is an example of what we meant by personal branding. One of our Hubient Talent, Sky Bambie has made it clear in this banner that her theme is pink. In this poster, it was already emphasized that she is a cosplayer and a streamer.
Why does it matter?
When it comes to branding, businesses are not the only one who benefits in this. As an influencer, your key branding tool for your brand is social media. Social media is a powerful tool in this generation where everyone is scrolling to almost every platform, every hour in every day. As a content creator and an influencer, you are creating something memorable, something that is powerful to your audience, something entertaining, which is your brand.
Working on your brand presents trust and credibility about your capabilities and knowledge that can help you land opportunities like business deals, marketing partnerships, and more. The way you present yourself makes it easier for your followers and other businesses to understand if your values and interest are in line with them or not.
You cannot build your brand in one day. It requires continuous efforts on your content and lots of time to establish a name for yourself to show the world. You need to plan carefully and cleverly because you can’t just change it especially if it is already known in public. Here are some guides Hubient made for you to follow to help you work out your brand.
1. Build a Strong Branding Statement
What makes your brand YOU? How would you stand out? Determine your audience and develop your voice. Knowing your style can get you a long way if you already know what you’re going to do. You want your audience to connect with your brand. When someone feels connected to something, they are most likely to have better trust and you can expect their full attention. A brand statement is a way to make your audience feel like they are a part of something.
When creating a brand statement, you should remember to highlight your area of expertise, value in what you stand for, and the vision you embody. If you want to reach a wide audience and have a great sense of humor, you should choose a platform like Twitter or YouTube. If photography is your artistic outlet, Instagram is your best option. You have plenty of social media to choose from to let your expertise flow. You just need to pick the right one that suits your skills.
2. Develop a Powerful Branding Strategy
Your brand should have a consistent content strategy, just like in any other brands. Your content should drive social media traffic. Focus on creating quality content that would engage your target audience’s attention.
Organize your plans and build a content calendar so you know when and what to post. Remember, consistency is the key. Repetitions and consistency are the cornerstones of branding efforts.
3. Take Advantage of Social Media Features
In this digital era, there is always a new social media platform popping out of nowhere or they just keep on evolving in different names. With that said, every brand should utilize its features. Update your audiences by sharing daily news about you and your brand, or you can make a short 1-minute video to keep them informed.
4. Have a Communication Plan
Having control of your online presence can be time-consuming, but trust us when we say it will help you get more aware and connected with your audience. Be responsive and friendly, engage yourself in a conversation with your audience by answering queries, complementing them back, and replying to their comments. It would show that your brand cares for other people. It ensures a strong relationship and loyalty with your followers.
5. Measure Your Progress
Being aware to your own progress will help you plan and organize all the things you need. It reminds you about your achievements and what your brand still lacks. It will also let you know if your brand is directing you somewhere good or not.
Check your analytics on social media. If your content is working, congrats! If not, you might need to fix and change how you run things.
Building your brand needs lots of time and effort. It starts with establishing yourself as someone people would look up to. It takes planning what your brand is and where it is heading. But we know that you can do it especially after reading this article. Now, are you ready to make your own brand?