December, I’m sure that you can now feel the cold and calming breeze of air. That time of the year for celebration, singing carols, decorations, parties and of course giving presents. Yes! The most awaited holiday is approaching! Many households are now preparing for it and other businesses and stores are obviously busy. How about you? Is your shop ready? If not no worries, Hubient is here to help you fix that!
The Holiday Season. The most wonderful time of the year to get busy planning, preparing, and decorating around the house. Of course, we won’t be forgetting the buying of gifts, will we? But where? This is where businesses come into the picture. During the holidays, it is their opportunity to reach shoppers and get huge sales. It has been said that holidays are where everyone does their shopping the most. According to eMarketer, holiday retail sales in 2021 will be the strongest growth in more than 20 years. This is the fastest growth since 1990.
So, buckle up and get your notepads because Hubient will help prepare you and your shop for the holiday season!
1. Give your Shop’s Website the Holiday Cheer
A great way to show your brand is being socially aware. Start by adding some holiday flair to your shop. Customize your website and make sure to give it a holiday feels by playing with some color combinations. It should give the vibes when your shoppers are visiting your website. Gather and section items that are very useful during the holidays and feature them as your Holiday collection.
2. Be Ready to React and Adapt
Whether you have a huge company or just a small business, you still need to be attentive to your records. You need to or have someone keep track of it every minute. It helps you know what items you can highlight and what are those you are lacking.
Aside from having someone focus on your inventory, keeping an eye on your social media presence and trends are also important. By that situation, you will know what trending items they need and what makes them buy yours and your competitors’ products this season. In that case, you’ll be prepared.
3. Get 10x Creative in Your Promotions for this Season
During the holiday season, people will be doing a lot of research. They will be looking for whatever’s hot right now and where are the greatest deals they could get that item. The holidays are known for having deep pricing discounts. These shoppers will do what it takes to get those money-saving deals as much as possible.
But how will you do it? Social media platforms of course. We live in the digital era and currently, in the middle of a pandemic. Where else would they go to look for the hottest items?
Everyone expects to get creative this season. From the spooky to cutesy costumes from Halloween to the merriest of Christmas decorations. This is your excuse to get extra in creating content that will highlight your brand and your items. Dress up your logo on your social media profiles and website. Think of creative and witty deals. Use keywords and hashtags that can generate your engagement to get your traffic moving during the crazy holiday season.
4. Create Gift guides to Help Them Choose the Perfect Item
As the owner of your shop, you know your brand better than anyone. By making suggestive gift guides to your customers that will showcase your product discreetly. That way, your shoppers can discover your other products they might have not tried before.
Start by categorizing your product from showcasing your cheapest to your low-performing items. In that way, they will think that they can save by looking at something they can afford and fresh items to try.
5. Give Back to your Loyal Customers
The holidays are also a time for giving back. Use the holiday season to show how much you appreciate your loyal customers. There are tons of ideas you can use. You can give them a freebie on their next purchase. Send them a lovely gift bag with a handwritten note made by yours truly. Or by simply giving them an exclusive discount code.
Nothing beats the feeling during the holiday season. It can be a stressful time for business owners. But it is also a great way to connect with your customers by giving back and a great time to earn those well-deserving sales.
Find the perfect gift to give this holiday season at Hubient Shop: